Collaborated with a prominent statewide public safety officers association to rejuvenate its public communications strategy. Within three months, our strategic initiatives led to a 44% increase in impressions, a 59% rise in engagements, and a 42% boost in website traffic from social media.
We mobilized the association’s extensive membership network, facilitating substantial email outreach to legislators and the governor regarding endorsed bills. This resulted in heightened statewide involvement, membership growth, increased dues collection, and successful achievement of legislative objectives.
A statewide association representing public safety officers had a communications program that wasn’t keeping pace with its legislative ambitions. Membership engagement was flat, social media presence was underperforming, and the organization’s policy positions weren’t reaching the audiences that mattered.
We overhauled the communications strategy across three fronts: social media (new content cadence, sharper messaging, targeted audience building), email campaigns (mobilizing the membership base to contact legislators on priority bills), and earned media. The key was connecting communications activity directly to legislative outcomes.
In 90 days: 44% more impressions, 59% more engagements, 42% more web traffic from social. Membership grew, dues collection increased, and the association’s priority legislation passed.
Every one of these wins started with a conversation. Let’s start yours.
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